The world’s most valuable brand is not who Apple and Google fans might expect

There are many research firms that publish yearly reports ranking the world’s most valuable brands after taking different factors and numbers into consideration, but for a long time, one of only two names has found itself at the top of almost every such list.

The Google-Apple duopoly has finally been shattered in the latest BrandZ rankings compiled by Kantar based on financial and market data, as well as surveys of nearly 4 million consumers in 51 countries on their views about brands. This intricate number-crunching effort has resulted in a staggering 52 percent year-on-year …

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