The world’s most valuable brand is not who Apple and Google fans might expect

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There are many research firms that publish yearly reports ranking the world’s most valuable brands after taking different factors and numbers into consideration, but for a long time, one of only two names has found itself at the top of almost every such list.

The Google-Apple duopoly has finally been shattered in the latest BrandZ rankings compiled by Kantar based on financial and market data, as well as surveys of nearly 4 million consumers in 51 countries on their views about brands. This intricate number-crunching effort has resulted in a staggering 52 percent year-on-year …

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