TAG Heuer is back with yet another $2,000 luxury smartwatch, but this one’s different

TAG Heuer, the Swiss luxury watchmaker, has just announced another Connected Modular 45 smartwatch that costs almost double the price of a recent flagship smartphone. However, unlike smartphone vendors, TAG Heuer does little when it comes to naming its watches that belong to the same collection.

The latest addition to the Connected Modular 45 lineup is called “Golf Edition” and is aimed at … golfers around the world. Irony aside, but it’s quite a smart idea for TAG Heuer to try and tap into a different audience, one that can easily afford to buy its expensive smartwatches.

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