Swatch wins trademark lawsuit against Apple despite logo resemblance

Swatch is no stranger to legal battles with giants like Apple and Samsung, and to some success, we might add. The Swiss company filed a lawsuit against Samsung two months ago, because the South Korean company copied Swatch’s trademark on its smartwatch faces.
However, Swatch was sued by Apple two years ago for a similar reason. The Cupertino-based company claimed in the lawsuit that Swatch’s logo – “Tick different,” which is etched on some of its smartwatches, strongly resemble its famous “Think different” slogan.
Unfortunately for Apple, a Swiss court has just ruled in Swatch’s favor over …

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