Swatch wins trademark lawsuit against Apple despite logo resemblance

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Swatch is no stranger to legal battles with giants like Apple and Samsung, and to some success, we might add. The Swiss company filed a lawsuit against Samsung two months ago, because the South Korean company copied Swatch’s trademark on its smartwatch faces.
However, Swatch was sued by Apple two years ago for a similar reason. The Cupertino-based company claimed in the lawsuit that Swatch’s logo – “Tick different,” which is etched on some of its smartwatches, strongly resemble its famous “Think different” slogan.
Unfortunately for Apple, a Swiss court has just ruled in Swatch’s favor over …

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