Spotify starts testing voice ads on Android and iOS devices in the US

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Spotify has decided to be more aggressive with its ads and announced over the weekend that it will launch voice-enabled advertisements. They are meant to encourage customers to use verbal commands to take action on the ad’s content available through Spotify.

TechCrunch reports the audio ads will initially redirect listeners to a branded Spotify playlist or a podcast. These voice ads will only be available to a limited number of Spotify’s free mobile listeners on both Android and iOS platforms, but they required users to have voice controls enabled.

The good news is Spotify users can …

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