Instagram tests hiding “Likes” in the U.S. as influencers get nervous


, Instagram will broaden a test it has been running in other countries to U.S. users. In this test, the number of “Likes” that a particular message receives is hidden from everyone except for the creator of the post. Instagram CEO Adam Mosseri revealed this at the Wired25 conference in San Francisco on Friday. Mosseri said that the idea is to make the platform less competitive, producing a lower amount of anxiety for members. The executive said, “The idea is to try to depressurize Instagram, make it less of a competition, and give people more space to focus on connecting with the people they …

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