How did Google convince phone makers to add a Google Assistant button?

Voice assistants like Siri, Bixby and Google Assistant have been steadily integrated into our tech, eager to help us with our everyday tasks and answering our trivial questions. They can now be found on watches, TVs, speakers and, of course, their birthplace: smartphones.

It’s always been relatively easy to activate the voice assistant on your smartphone: with a shortcut on your home screen, a long push of the home button or just saying their respective call phrase. But it seems that companies spending millions developing the AI helpers feel that’s still not convenient enough.

Samsung …

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