Here’s how Apple shoots and edits iPad Pro video ads… on an iPad Pro


While people rarely question how a specific ad spot was shot, edited, and shaped into the captivating form of short video footage that it is, the fact that all of this could be done on just one device is enough to spark up the attention. That’s exactly what Apple did for its latest iPad Pro ad spot. 

The Cupertino tech giant decided that the best flattery it could give to its latest benchmark-cruncher is nothing else but a chance to demonstrate its multi-functionality and productivity prowess. In essence, Apple’s latest ad is basically a behind-the-scenes …

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