Fitbit partners with Snapchat to support a feature likely to make Apple Watch owners jealous

Fitbit may have joined the “true” smartwatch game a bit late compared to Samsung or Apple, but after a somewhat slow start in this potential-brimming market, the Versa seems to have put the company on the right track. The world’s second-largest smartwatch vendor took quite a risk by developing its wearable software from scratch rather than adopting Google’s Wear OS, but this proprietary platform continues to grow at a healthy pace in terms of capabilities and ease of use.

Of course, everyone needs high-profile partners to boost the appeal and trendiness of today’s wearable devices, …

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