Fitbit debuts fitness and health Premium subscription service

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Alongside the Versa 2 smartwatch, Fitbit announced a subscription-based fitness and health service that it calls Fitbit Premium. The service uses unique data from each subscriber to deliver a personalized experience “with actionable guidance and coaching.”

The premium service is meant to help users achieve their health and fitness goals and costs $9.99 per month. At launch, Fitbit Premium includes nine guided health and fitness programs, which will help subscribers get more sleep, wake up energized, increase their activity, manage nutrition and create lasting healthy habits.

Among …

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