Durex Tried To Promote Its Product Using Chandrayaan-2, Got Heavily Slammed For Cheap Marketing

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Nowadays, social media networks are used very effectively by the big brands for advertising purposes and Durex is one such brand which knows how to market its product in reference to various issues or events.

Every Indian is proud of ISRO’s success as its Chandrayaan-2 mission has been launched successfully on 22 July, 2019, and it will make a landing on lunar pole on September 7.

India will be the fourth country to make a soft landing on the Moon after USA, USSR and China. It is one of the most ambitious missions of India and what makes it more impressive is its low cost. Only Rs. 1,000 crore has been spent on it while other countries have spent huge amounts in comparison to what India invested.

The leading contraceptive brand Durex tried to use this event for promoting its product and tweeted a photo of the Earth which was clicked by Chandrayaan 2 with caption, “Enjoy the ride! #Chandrayaan2”

The content on the pic read,

“Almost there?

Extend the excitement

#Chandrayaan2”

Check out the tweet:

While Durex’s intention was to promote its product, netizens didn’t like that the brand tried to take the benefit of such a great mission. In fact, some netizens asked Indian Space Research Organisation (ISRO) to sue Durex.

Here are some of the selected reactions:

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Do let us know your opinion in this regard.

The post Durex Tried To Promote Its Product Using Chandrayaan-2, Got Heavily Slammed For Cheap Marketing appeared first on RVCJ Media.

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