Change to Google Search site ranking should lead to more relevant mobile results


Back in 2015, more Google searches were started from a mobile device than from the desktop for the first time. That led Google to announce plans in 2016 to use the mobile version of a website’s content to rank pages and show “snippets” from that site. The reason why Google made this change was that even though more users were initiating a search from a smartphone or tablet, many websites had more content on the desktop version of their site. This additional content was showing up in the search results, but not on the mobile version of the site that the mobile version of Google Search would …

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