Apple’s latest “Shot on iPhone” video is awesome, yet deceptive


Apple’s latest “Shot on iPhone” video is a crazy showcase of what can be done by strapping three dozen iPhone XRs on a rotating rig and shooting cool stuff with them from different angles. It’s also a nice reminder that none of what we see in ads like this matters even in the slightest, as far as the end user is concerned.
The video itself is a short, visually impressive, and well-edited showcase of a bunch of creative ideas. It’s cool to watch and it really was shot using only an iPhone XR — or 32 of them, rather — but there’s no cheating …

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