Apple’s brand image in China is wrecked, expected to lead to big iPhone sales decline

As if Apple’s troubles in the world’s largest smartphone market weren’t already bad enough, iPhones have been reportedly facing somewhat of an “informal boycott” from consumers in China for several months now as a consequence of a heated trade war with the US that’s showing no signs of a de-escalation.

Said boycott might be ramping up as uncertainty continues to hover over Huawei’s thriving global smartphone business. While it remains highly unlikely that the Chinese government will retaliate against Trump’s divisive ban on US companies collaborating with Huawei by kicking Apple …

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