Apple to axe its cheapest iPhones in India; hopes to reinforce its premium image

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Apple’s most expensive iPhone, the XS Max

Apple assembly partner Wistron was recently granted permission to build a new iPhone factory in India. This will allow Apple to circumvent the high tax rate currently slapped on imports. But rather than making iPhones more accessible to consumers, the company appears to be preparing quite the opposite.

According to three senior industry executives, the Cupertino giant will soon begin implementing a new strategy in India that hopes to reinforce the ‘premiumness’ and exclusivity of its brand. As …

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