Apple could make you forget about the new AirPods next month with new Beats headphones


The Powerbeats3 are wireless, but not “truly” wireless

Apple isn’t known for its costly acquisitions, generally focusing on buying small companies that can add valuable resources to new areas of development for the Cupertino-based tech giant without entailing a great risk from a return on investment standpoint. But the iPhone and iPad makers actually splashed the cash on Beats Electronics back in 2014, acquiring Dr. Dre’s buzzworthy audio device outfit in exchange for a whopping $3 billion.

While we will obviously never know …

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