Analyst says Apple needs to make more signficiant price cuts in China to avoid “code red” scenario


At the beginning of this month, Apple cut the prices of the 2018 iPhone models by up to 6% in China. This took the price of the “more affordable” iPhone XR down to 6,199 Yuan (equivalent to $924 USD) compared to the 6,499 Yuan that the device cost at the end of March. At the same time, the iPhone XS and iPhone XS Max were reduced in price by 500 Yuan each ($74.50 USD). This was the second time in 2019 that Apple cut its iPhone prices in China. Responding to a strong dollar that forced Apple to price the iPhone XR above the Huawei Mate 20 Pro in China to protect its margins, the company dropped …

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