$10,000+ Apple Watch Edition sales plunged after just two weeks


The Apple Watch has become synonymous with its fitness and health-focused features over the years and with the fifth-gen model now approaching, this will likely continue being the focal point. Back when the original device launched in 2015, though, the smartwatch’s path wasn’t so clear.

The Apple Watch Edition was created through compromise
The Apple Watch project is understood to have been first brought to the table by departing Chief Design Officer Jony Ive. Many executives pushed back against the idea because they feared it’d lack a compelling “killer app” but …

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